A Bit About Us

Our Brand

Blε is our concept brand.
Blε is inspired by the Greek summer, the sun,
the warm breeze and the sweet tranquility of the Mediterranean sea.
Hats, handbags, sunglasses and many accessories are part of blε’s collection,
items that will complete your summer look.


Blε is Greek for the color Blue
Blε is the color of inner peace
Blε is the Aegean Sea
Blε is who we are,
Blε is our passion for the
Greek Summer.

Your Newfound Passion

Our Inspiration

Blue is always blue.
The Greek sea. Those cool summers and swims.
The endless sky. The hours we have spent observing it.
The warm color as we see it, as we know it, as we experience it.
Blue grants hope and intrigues us to dream and feel free.
This color and everything it represents, inspired us to create this brand. Blε is greek for blue. Blε is our name.
Blε is your newfound passion

What We Do

Our Services

Blε is the new concept brand that is being presented through a set of modern creations, images and colors,but mostly through the philosophy of ‘The Never-ending Greek Summer’, which means Sunshine, and sea’s Deep Blue.We create our inspirations and we specialize in women’s resort clothing.
Our Blε Resort wear makes you feel good.

What we offer

Each product has a tale, a sense of place and a spirit woven into it.When you wear Blε, you feel inspired and beautiful, so that wherever you go, you can let you own tales of adventure and bliss unfold.”
At Βlε our values are not just words but something we live by every single day. We believe in the never-ending happiness of holidays. We believe in the beauty of nature ,the sun and the sea .We believe in simple sophistication, effortless and elegance style.And most importantly we believe that every woman has the right to feel good.


Catalogues Archive

We create our inspirations and we specialize in women’s resort clothing.
Large hats and bags, wooden sunglasses, sandals, accessories and innovative ideas for your summer apparel, complete your look to the sunny destinations of your dreams. We are certain that Blε is the brand new proposal for your wardrobe.


  • Sandals


  • Clothes


  • Bags


  • Scarfs


  • Towels


  • Jewellery


  • Sunglasses


  • Hats


Concept Store

Let's create something amazing

Store Marketing Proposal

We take great pride in every single Βlε item, so we love for our customers to see, feel, and try on our products. To move them into our philosophy and to inspired them with our ideas about the best merchandising of Blε. Our collection can be found in a number of resorts and boutiques at the domestic and export markets. We have the opportunity, to give you solutions about your new ‘’concept Blε store ‘’for the best presence of Blε resort collection.

Get in Touch

Send us a message, and let's talk.
Contact Infomation

Headquarters Thessaloniki
9 Ekt. Kalochoriton str.
GR-570 09 Kalochori, Thessaloniki, Greece
Tel.: +30 2310 755 462
Fax: +30 2310 755 466

Showroom Athens
10, Poseidonos str.
GR-144 51 Metamorphosi
Athens, Greece
Tel.: +30 210 213 5508


Create Something